Consumer Data
Capture
Capture and analyze information about products, consumers, and the marketplace.
NCI Mobility’s data capture technology enables brand and event marketers to capture information and insights about consumers as individuals, including contact information, demographics, and brand preferences.
This information can be transferred wirelessly, making real-time reports available to corporate stakeholders. In addition, it offers brands the opportunity to establish an on-going relationship with consumers through mobile marketing, e-mail, direct mail, or other forms of post-event follow-up and communication.
Why Capture Consumer Data?
Consumer data capture represents an opportunity for brands to extend their reach to consumers in a highly competitive and constantly evolving marketplace. The information gained in data capture programs can help marketers understand consumers and communicate more effectively with them, establishing brand relationships that positively impact conversion rates and customer retention over the long term.
Expertise
- User-centered design
- Secure encryption of data
- ID capture and age-verification for events
- Integrated hardware/software solutions
- Wireless data transmission
- Event technology logistics
