Crocs

Need

Crocs wanted to capture information about consumers while increasing brand awareness on its 2007 mobile tour, which includes stops at high-profile sporting events such as NASCAR’s Daytona 500 and NCAA football and basketball games nationwide.

Solution

NCI Mobility responded with an event technology package that includes a consumer data capture application customized with Crocs’ brand, a Crocs survey, and personalized consumer re-contact within 24 hours of an event.

Survey participants can “opt-in” to a sweepstakes for prizes including Crocs footwear and promotional items. After an event, e-mail messages are sent to participants, thanking them for attending the event.

Results

Reports after each event present fresh and accurate information to Crocs corporate stakeholders. For instance, consumer feedback indicates that:

- 83.9% of respondents are more likely to consider purchasing Crocs based on their event experience with the brand.

- 71.6% perceive crocs as indicative of a relaxed lifestyle.