Bacardi USA

Need

Premium spirits company Bacardi USA wanted a cutting-edge digital, data capture solution to replace paper-based customer surveys at large scale events sponsored by its Bacardi and Dewar’s brands.

Solution

NCI Mobility provided a solution that allowed promoters to record and wirelessly transmit data from audience members using tablet PCs and customized data capture software.

Results

At events in Miami and Boston, Bacardi USA captured detailed consumer information from over 39,000 attendees. Key stakeholders at Bacardi were able to access survey responses and measure return on objective in real-time via a secure site provided by NCI Mobility.